Consuming digital adventure oriented media in everyday life : contents and contexts

There are strong reasons to believe that the frontier of digital network technology in the time to come will be related to content. The content of the new services are likely to attend to the dimensions of adventure in a totally different way compared to what one has experienced so far. Telenor, NRK and Norsk Tipping have accepted this process and are presently looking into how they may develop and introduce digital network services in the future. In order to answer the important questions related to how such services may be developed an d financed these companies want in co-operation with SIFO and SNF to acquire knowledge about the qualifications for use of such services with focus on the consumers, their willingness to pay, user situations, everyday life. The companies asses that any pr oduct introductions will not succeed without influencing everyday life in a way the consumers experience as positive. Research related to consumer attitudes towards technology not yet introduced on the marketplace is methodoligacally very challenging. In order to collect relevant data from a near real setting, the project will have to make use of some form of living laboratory, real household settings and pilots.