Brand origin strategies as development of "added values" to seafood and farmed food in national and international marketing.

The aim of this project is to develop a framework to analyze and understand challenges and opportunities associated with branding of Norwegian farmed food products. More specifically, the post.doc candicate want to look at how practitioners can apply orig in associations as core values of umbrella brands of farmed fish an agriculturally farmed food. Through in dept analysis of current practices in branding of origin associations, the post.doc candidate wish to provide researchers and practitioners with wor kable tools to design better brand concepts and more sophisticated brand communication strategies.