The cultural landscape in Norway is under pressure due to several factors, including: urban development, intensification and more uniformity, and overgrowing and abandonment of earlier arable land. Our aim in this project is to consider different scenario s for possible development in Norwegian landscapes, exploring people´s preferences and values for these changing cultural landscapes. We will express these values and interests in a way that it will be possible to state priorities in decision-making and m anagement concerning and affecting landscapes. Methodological applications include contingent valuation techniques and choice experiments, as well as scientific valuation and application of multicriteria analysis. The output of this project is relevant fo r policy making purposes, given that agricultural policies should correspond as much as possible with social preferences. As it is well known, new agricultural policies are oriented towards reducing agricultural subsidies of market goods (meat, grains, fi bres), while increasing subsidies linked to the production of non-market goods or public goods, such as multifunctional attributes derived from the sustainable exploitation of lands, and preservation of cultural heritage and traditions. In this sense, th e current project will provide useful information regarding Norwegian´s preferences toward landscape´s attributes, so that subsidies and policy goals reflect social preferences.