Pazzing AS - An entertainment platform combining geolocations and augmented reality (AR) for smartphones and tablets

Recently, the gaming market for smartphones and tablets has been introduced to the combination of geolocation and augmented reality (AR). Pazzing AS is developing an entertainment platform for smartphones and tablets which digitalizes 'escape rooms' and 'puzzles' by combining geolocations and augmented reality (AR). Players engage through tasks and experiences that challenges cognitive capabilities in an entertaining way with interactions across the real- and fictional world. This crossover results in a unique gaming experience. The project is based on the competence of a multidisciplinary team from UiT The Arctic University of Norway, specializing in technological development, business development and entrepreneurship. Pazzing has also received financial support and guidance through the university's entrepreneurial programs.