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PES2020-Prosj.etabl.støtte H2020

Elevatum - smart product handling solution for the European grocery market

Awarded: NOK 49,999

Elevatum Limited's business idea is to simplify retail management in grocery stores using a smart product handling solution. The company’s solution will redefine the attractiveness of products that are rolled into stores on pallets such as stacks of soft drinks. The smart solution will optimize sales by increased impulse purchase and reduce cost, and create better HSE in the workplace. Our vision is to radically change how the grocery retail sector works by making the retail management smarter in stores. The sole objective is to bring and scale the smart solution in the market as soon as possible. Challenge: Product display and item handling are crucial elements in the highly competitive grocery retail sector. Market research shows that optimal display of a product from a sale perspective is at eye level and easy to access. The optimal product display is especially a challenge for products that are transported and stored in the shop on pallets since reduced layers reduces sales. Solution: Elevatum smart solution keeps the products at optimal display at all times and thus making the products more attractive. Elevatum’s smart product handling solution is targeting the European grocery retail market, a high volume market. The total addressable market (TAM) is € 1900bn annually. In terms of geographic market segmentation Elevatum will initially target the German supermarket and hypermarket segments with a TAM of € 110bn annually. Elevatums beachhead market is soft drinks in German supermarkets and hypermarkets. The annual TAM is estimated to €1.3bn.

Funding scheme:

PES2020-Prosj.etabl.støtte H2020