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SFI-Sentre for forskn.drevet innov

MediaFutures - Research Centre for Responsible Media Technology & Innovation

Alternative title: MediaFutures - Forskningssenter for ansvarlig medieteknologi og innovasjon

Awarded: NOK 96.0 mill.

The research centre's MediaFutures main goal is to generate significant innovation and value creation for the Norwegian news media and media technology industry through long-term research on responsible media technologies leveraging AI. The centre is the first research centre in Norway to develop advanced new media technology for responsible and effective media user engagement, media content production & analysis, media content interaction and accessibility, as well as research new methods and metrics for precise audience understanding. As such MediaFutures develops among other things AI technology to reveal fake news or filter bubbles. The centre is a consortium of the most important media players in Norway. The centre is a consortium of the most important media players in Norway. The University of Bergen is the host of the centre. User partners include NRK and TV 2, the two main TV broadcasters in Norway, Schibsted, including Bergens Tidende, and Amedia, the two largest news media houses in the Scandinavia/Norway, as well as the world-renowned Norwegian media tech companies Vizrt, Vimond, Highsoft, Fonn, Wolftech and the global tech player IBM. The centre collaborates with renowned national research institutions including the University of Oslo, Stavanger and NORCE and works together with high-profile international research institutions. The most important results and milestones for MediaFutures in 2021 can be summarised as follows: - Digital opening of the centre on February 2nd 2021 - Setup of a physical 500 m2 centre in Media City Bergen - Hiring of 26 people: 5 PhD candidates, 2 Postdoctoral Research Fellows, 1 Communication Officer, several Research Assistants - Inclusion of two new user partners: Wolftech Broadcast Solutions AS and The National Library/Språkbanken - 16 scientific publications in peer-reviewed conferences and journals - Several Master theses in the context of responsible media tech - 18 seminars with international researchers and experts and several workshops with industry partners across all Work Packages - Public outreach: Setup of MediaFutures' website, bi-monthly newsletter, social media channels, and annual report; Invited talks in several high-profile conferences & events, e.g., ACM RecSys, 22 July at Ten, Future Week, TEDx Bergen, NCE Media Events, Bergen- Boston Forum on Digital Features in cooperation with UMass Boston's Applied Ethics Centre and MIT Center for International Studies; Popular science articles in Dag og Tid; Expert opinions in Dagbladet - First Annual Conference with over 70 guests from Norway and abroad, among them two international keynote speakers. The event offered Work Package and Scientific Advisor presentations, as well as research poster presentations and workshops with user partners.

The research centre MediaFutures develops responsible media technology, in particular leveraging AI technology, for the media sector. AI technology has shown to be of great value in many different application domains; however, it has also raised significant ethical issues, including, e.g., the creation of echo chambers in online media systems, and caused political polarisation and controversial or questionable election outcomes. To address these challenges, we created the world-class research centre named "MediaFutures: Research Centre for Responsible Media Technology & Innovation". MediaFutures develops advanced new media technology for responsible and effective media user engagement, media content production, media content interaction and accessibility, as well as research on novel methods and metrics for precise audience understanding. The centre will deliver research outputs, e.g., in the form of patents, prototypes, papers and software, and will perform significant research training in media technology and innovation, to ensure that the outputs of the centre will sustain and impact the media landscape in the long run, including the creation of start-up companies with an innovation-oriented mindset. The centre is a consortium of the most important media players in Norway. The University of Bergen's Department of Information Science & Media Studies will lead and host the centre. User partners include NRK and TV 2, the two main TV broadcasters in Norway, Schibsted, including Bergens Tidende, and Amedia, the two largest news media houses in the Scandinavia/Norway, as well as the world-renowned Norwegian media tech companies Vizrt, Vimond, Highsoft, Fonn and the global tech player IBM. The centre collaborates with renowned national research institutions including the University of Oslo, Stavanger and NORCE and works together with high-profile international research institutions.

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SFI-Sentre for forskn.drevet innov

Thematic Areas and Topics

Medier og kommunikasjonBransjer og næringerMedia og kulturIKT forskningsområdeKunstig intelligens, maskinlæring og dataanalyseInternasjonaliseringInternasjonalt prosjektsamarbeidGrunnforskningIKT forskningsområdeVisualisering og brukergrensesnittLTP2 Fornyelse i offentlig sektorAnvendt forskningBransjer og næringerPortefølje Demokrati, styring og fornyelsePortefølje Humaniora og samfunnsvitenskapLTP2 Styrket konkurransekraft og innovasjonsevneLTP2 Demokrati, styring og forvaltningPolitikk- og forvaltningsområderForskningLTP2 Rettede internasjonaliseringstiltakLTP2 Et kunnskapsintensivt næringsliv i hele landetBransjer og næringerIKT-næringenIKT forskningsområdeDigitalisering og bruk av IKTLTP2 Utvikle fagmiljøer av fremragende kvalitetInternasjonaliseringLTP2 Samfunnssikkerhet og samhørighetIKT forskningsområdeRobotikk, automatiseringPolitikk- og forvaltningsområderPortefølje Muliggjørende teknologierIKT forskningsområdeMenneske, samfunn og teknologiPortefølje Velferd, kultur og samfunnIKT forskningsområdeProgramvarer og tjenesterPolitikk- og forvaltningsområderDigitaliseringInternasjonaliseringInternasjonalt vertskapLTP2 Kultur, sivilsamfunn og medienes rollePortefølje Industri og tjenestenæringerTjenesterettet FoUPolitikk- og forvaltningsområderNæring og handelLTP2 Fagmiljøer og talenterPolitikk- og forvaltningsområderKultur, kirke, idrett og medierLTP2 Muliggjørende og industrielle teknologierLTP2 IKT og digital transformasjonDigitalisering og bruk av IKTPrivat sektorDemokrati, makt og styringPortefølje Naturvitenskap og teknologi