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SFI-Sentre for forskningsdrevet innovasjon

MediaFutures - Research Centre for Responsible Media Technology & Innovation

Alternative title: MediaFutures - Forskningssenter for ansvarlig medieteknologi og innovasjon

Awarded: NOK 96.0 mill.

MediaFutures' main objective is to create ethical and advanced AI to tackle challenges in various applications. The center works continuously on developing technology for user engagement, content production, interaction, and accessibility, while also researching innovative methods for understanding the audience. The center is reaching its halfway point and is the first of its kind in Norway situated in the bustling international media hub, Media City Bergen, and is hosted by the University of Bergen. The center's location serves as fertile ground for innovation, acting as a bridge between academia and industry. Many of the center's user partners are established in this vibrant environment. It collaborates with key players in Norway's media sector, including NRK, TV2, Schibsted (which includes Bergens Tidende), and Amedia. Additionally, it involves globally renowned Norwegian media tech firms such as Vizrt, Wolftech, and the National Library of Norway. The center also includes world-known national research institutions, including the University of Oslo, the University of Stavanger, and NORCE, while also fostering collaboration with high-profile international research organizations, such as MIT, the Open University, or the University of Amsterdam. The most important milestones for MediaFutures in 2023 are the following: - Entered a new partnership with Faktisk.no, Norway’s most important fact-checking organization. - Entered a new collaboration with the Media Cluster in the fight against disinformation, Project Reynir. - Release of 22 prototypes, such as a deep learning-based classifier for military vehicles present to predict fake news, a prototype to automatically comment in real-time on soccer games using chat gpt and computer vision tech, and more. - 86 Several scientific results including peer-reviewed journals and conference papers, presentations in high-profile scientific venues. - 55 high-impact media mentions, such as in DN, Morgenbladet, Journalisten, Krohono, or Dagbladet featuring MediaFuture's work. - 13 Master theses under the thematic areas of the center. - Co-organization of several larger national and international conferences with over 400 participants, including the NordMedia Conference, the MediaFutures Annual Meeting with over 150 registered guests from both Norway and abroad, and more. - A significant number of international outreach such as monthly newsletters, weekly social media posts with high traffic, an annual report; Interviews and expert statements in Aftenposten, Morgenbladet, Tek.no, DN, Dag og Tid, TV2, Medier24; invitations to speak at several esteemed conferences and events, including Artificial Intellectual Property Law for The Norwegian, CENTRIS, ACM RecSyc 23, Industrial Property Office, Future Week, NCE Media, Project Reynir, Personalisation Day, Nordic Media Days. - Hiring of 1 PhD Candidate, Research Assistants, a Communication Office, a new Administrative Coordinator

The research centre MediaFutures develops responsible media technology, in particular leveraging AI technology, for the media sector. AI technology has shown to be of great value in many different application domains; however, it has also raised significant ethical issues, including, e.g., the creation of echo chambers in online media systems, and caused political polarisation and controversial or questionable election outcomes. To address these challenges, we created the world-class research centre named "MediaFutures: Research Centre for Responsible Media Technology & Innovation". MediaFutures develops advanced new media technology for responsible and effective media user engagement, media content production, media content interaction and accessibility, as well as research on novel methods and metrics for precise audience understanding. The centre will deliver research outputs, e.g., in the form of patents, prototypes, papers and software, and will perform significant research training in media technology and innovation, to ensure that the outputs of the centre will sustain and impact the media landscape in the long run, including the creation of start-up companies with an innovation-oriented mindset. The centre is a consortium of the most important media players in Norway. The University of Bergen's Department of Information Science & Media Studies will lead and host the centre. User partners include NRK and TV 2, the two main TV broadcasters in Norway, Schibsted, including Bergens Tidende, and Amedia, the two largest news media houses in the Scandinavia/Norway, as well as the world-renowned Norwegian media tech companies Vizrt, Vimond, Highsoft, Fonn and the global tech player IBM. The centre collaborates with renowned national research institutions including the University of Oslo, Stavanger and NORCE and works together with high-profile international research institutions.

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Funding scheme:

SFI-Sentre for forskningsdrevet innovasjon

Thematic Areas and Topics

LTP3 Demokrati, styring og forvaltningInternasjonaliseringInternasjonalt prosjektsamarbeidInternasjonaliseringInternasjonalt vertskapIKT forskningsområdeVisualisering og brukergrensesnittLTP3 Fagmiljøer og talenterLTP3 Rettede internasjonaliseringstiltakDelportefølje InternasjonaliseringAnvendt forskningDigitalisering og bruk av IKTDemokrati, makt og styringGrunnforskningPortefølje Banebrytende forskningLTP3 Tillit og fellesskapIKT forskningsområdeRobotikk, automatiseringLTP3 Et kunnskapsintensivt næringsliv i hele landetLTP3 Høy kvalitet og tilgjengelighetPortefølje ForskningssystemetInternasjonaliseringLTP3 IKT og digital transformasjonBransjer og næringerPortefølje Muliggjørende teknologierPortefølje Demokrati og global utviklingLTP3 Muliggjørende og industrielle teknologierBransjer og næringerMedia og kulturTjenesterettet FoUIKT forskningsområdeProgramvarer og tjenesterPolitikk- og forvaltningsområderIKT forskningsområdeIKT forskningsområdeKunstig intelligens, maskinlæring og dataanalysePolitikk- og forvaltningsområderDigitaliseringIKT forskningsområdeMenneske, samfunn og teknologiBransjer og næringerIKT-næringenPolitikk- og forvaltningsområderForskningLTP3 Kultur, sivilsamfunn og medienes rolleDelportefølje KvalitetPolitikk- og forvaltningsområderNæring og handelLTP3 Styrket konkurransekraft og innovasjonsevneDelportefølje Et velfungerende forskningssystemPortefølje InnovasjonMedier og kommunikasjonDigitalisering og bruk av IKTPrivat sektorPolitikk- og forvaltningsområderKultur, kirke, idrett og medierPortefølje Velferd og utdanning