Back to search

FORNY20-FORNY2020

STUD: Tryio - Connecting food companies with the right consumers for sensory consumer testing

Alternative title: STUD: Tryio - Kobler matprodusenter med riktige forbrukere til sensorisk forbrukertesting

Awarded: NOK 0.97 mill.

Project Manager:

Project Number:

311780

Project Period:

2020 - 2021

Funding received from:

Organisation:

Location:

Tryio is a digital platform connecting food businesses with the right consumers to conduct sensory consumer consumer testing. Most food manufacturing companies regularly conduct consumer testing to test the concept, flavour, texture, design, packaging and overall appeal of the product. However, recruiting the right target group for consumer testing is both difficult and expensive. Very often, food developers end up testing products with friends, family and acquaintances who are not part of representative consumer sample. Some companies rely on outsourcing the whole process of consumer testing to consultants, but they use manual recruitment methods and are therefore expensive. We address this problem by digitising the recruitment process and connecting innovative food companies with the right consumer sample to conduct consumer testing. The product itself is a two sided platform for both food companies and test consumers. Food developers can easily register on the platform, submit a test request and get the right consumer panel for their planned product testing. Test consumers can participate in consumer testing and receive rewards. By allowing food businesses to regularly test their products in cost and time efficient ways, we promote consumer-involvement in the food production process and bridging the gap between the food businesses and their consumers. The platform has been launched, tested and populated with consumers and customers. Based on feedback, we are now working on improving certain features and usability of the platform. We are also continually working to bring new businesses and consumers to the platform.

The project has provided a platform that enables food companies to access relevant consumers, coordinate consumer tests, and gather feedback. The platform makes consumer-involved innovation easier, more reasonable, and more predictable to conduct/implement. For consumers the project has provided a mobile application that makes it possible for them to be awarded for participating in tests and voice their opinion on the future food market. The platform will provide more food businesses the opportunity to increase consumer involvement, listen to their needs and adjust accordingly. Testing frequently will generate better understanding of the market and increase the food developers understanding of the market. On the other hand, it will further enable consumers to have a say in what they eat on a daily basis. The impact of the platform is corresponding with our mission to bridge the gap between food producers and consumers and make the industry more transparent and innovative.

Funding scheme:

FORNY20-FORNY2020