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FORNY20-FORNY2020

STUD: Rubato Booking

Alternative title: STUD: Rubato Booking

Awarded: NOK 1.00 mill.

Project Number:

311795

Project Period:

2020 - 2021

Funding received from:

Rubato Booking is a digital booking platform for artists and music event organizers in the music industry. The platform is a system where artists and organizers streamline the whole booking process. We simplify and make the communication between the artist-side and the organizer-side more effective, by including administrative tools, such as digital signatures of contracts, time scheduling tools, and payment solutions. It is crucial to develop the full platform with all the administrative tools, in order to get paying customers. Forny StudENT has provided Rubato Booking with the necessary funding to achieve this. Covid-19 has affected the project in a serious matter. The live industry market was shut down within a day, and all revenue streams was taken away in a matter of seconds. Rubato Booking is continuing to develop a tool which makes it easier for both artists and the industry as a whole to connect, book and manage their live career - all at one place. Our platform is supposed to be a place where artists can connect with new and existing customers. This will help our customers saving time - which will make it easier and more efficient to promote themselves as an artist - and connect with their fans.

The music industry is highly fragmented, and the platform has made it easier for different actors to connect. Rubato Booking have made it easier for independent artists to be visible online by making a profile at the platform - and be attractive for organizers. Covid-19 have made it hard for artists to get live jobs - and many jobs have been cancelled. Rubato Booking makes it easier to attract new customers, and connects artists with a network in the industry. Rubato as a brand, combined with the technical platform, is why we have got more than 200 artists in our database. We will continue to develop the platform, and make it easier for artists and organizers to connect, book and manage their live shows - all at one place. Rubato Booking will contribute to a stronger industry, and a growing economy within the industry, which will be of benefit for the industry in its entirety.

Funding scheme:

FORNY20-FORNY2020