There are three work packages in the MICC project. In the first work package, we analyze how the news media responded to the Coronavirus outbreak in the spring of 2020. We have conducted a number of interviews with journalists and editors before and during the pandemic about their ability to innovate and conducted a case study of VG?s COVID-19 Live Tracker (?Koronaspesial?). In addition, we have coded 2000 online news articles and 900 debate- and news features on television and radio about Covid-19. Two articles and one book chapter are under review from WP1. In addition, we will publish an article about the media?s coverage of the Coronavirus pandemic this spring.
The purpose of WP2 is to analyze the media?s ability to innovate. More than 20 interviews have been conducted with leaders in Polaris and amedia, which are currently being processed. In addition, we are planning several interviews with journalist about their changed practices and experiences with both hybrid and remote work. We are also working on setting up a round of interviews to follow up with some of the informants from WP1 with new questions about how the Coronavirus outbreak affects their ability to innovate.
WP3, which examines whether the media?s role in society, their customer relations, and value propositions have changed because of the Coronavirus outbreak, has not formally started. Nevertheless, we have used two audience surveys to analyze the use of and trust in the news media before and during the Coronavirus outbreak. We expect two articles from WP3 this spring.
The project “Media Innovation through the Corona Crisis” (MICC) addresses the economic impact of the COVID-19 pandemic for the Norwegian news media industry and how news media are pivoting their strategies for business opportunities in order to ensure their role in society.
Our central objective is to offer a business perspective on how news media can increase the total value created for all stakeholders, including audience, employees and society as a whole. A key project outcome will be the development of a framework which identifies and analyses factors affecting news media innovation ability and value creation.
Our theoretical hypothesis is that news media will create more value if they increase their innovation ability instead of improving their innovation capacity. Combining qualitative and quantitative methods, we will analyze the ability layers of news media organizations which include customer experiences, service systems and business models.
The research project will address knowledge needs among policy makers, regulators, and practitioners in the media sector, as well as in the academic field of media and business innovation. Questions are being raised concerning the business model of news media and the value of the Norwegian generous press subsidy system. As the press is overall a conservative industry, stakeholders are also concerned that cultural obstacles and centralized management limit innovation ability. Another concern is the lack of user involvement and customer experience management in media innovation processes.