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TRANSPORT-Transport 2025

EASIER

Alternative title: EASIER

Awarded: NOK 2.5 mill.

The goal of EASIER is to create a knowledge-base and decision support system to increase the share of active and sustainable personal transport modes, such as walking, biking, public transport, and shared mobility modes with focus on the combination of modes to multimodal journeys. To increase sustainable personal mobility requires considering the full door-to-door journey, including access and egress modes, spanning physical, operational, and regulatory design, and considering heterogeneous user preferences. EASIER represents a novel holistic approach, where the main focus is to change behaviour and perspectives towards sustainable urban accessibility and connectivity. It will reach this objective by making recommendations for transforming and re-organising urban spaces and the design of more effective policies, to provide smooth integration between active modes such as walking and biking, shared mobility modes, and the backbone public transport network. Focusing on the traveller's perspective, we explore how sustainable travel options can cater for diverse daily transport needs to obtain 1) improved mobility experiences; 2) more efficient and balanced use of urban space by reducing the need for space for private motorised modes; 3) increased physical and mental health through more active lifestyles, and less disease caused by noise and emissions; 4) improved social inclusion through a better transport system that is more accessible to all societal groups, 5) all together leading to reduced CO2 and particle emissions.

The goal of EASIER is to increase the share of active and sustainable personal transport modes, such as walking, biking, public transport and shared mobility services with an emphasis on the combination of modes to multimodal journeys. With focus on the traveller’s perspective, we explore how sustainable travel options can cater to diverse daily transport needs to obtain: 1) improved mobility experiences; 2) more efficient and balanced use of urban space by reducing space for private motorised modes; 3) increased physical and mental health through more active lifestyles, and less disease caused by noise and emissions; 4) improved social inclusion through a better transport system that is more accessible to all societal groups; and 5) all together leading to reduced CO2 and particle emissions. EASIER combines leading experts in behavioural modelling, urban design and planning, psychology, and operations research in an unprecedented holistic multidisciplinary approach with national, regional and urban authorities, transport agencies, shared mobility providers, and user organisations from Denmark, Germany, Norway, and Sweden, securing direct end-user ownership of results and high impact. Results in the form of new knowledge, statistical models, decision support tools, design principles and regulatory design can support new policies for sustainable transport.

Activity:

TRANSPORT-Transport 2025