FORNY20-FORNY2020

The project COOLCROWD 2.0 builds on a previous research project funded by the KLIMAFORSK program. The purpose of COOLCROWD was to assess the potential for a locally crowdfunded system that enables Norwegian farmers to install climate-friendly technologies on their farms and the Norwegian public to invest in local climate mitigation measures. The project developed a business model concept that is ready for implementation by industry partners. However, there is the need to gain more knowledge on the potential of the concept that will help to determine a future commercialization path. The aim of COOLCROWD 2.0 is to test out this concept in a pilot study, which will help to verify the theoretical findings related to the willingness to pay by backers, provide more information on the type of backers, farmers’ experiences with crowdfunding and the overall feasibility of the concept. Moreover, COOLCROWD 2.0 will help to make the concept of local crowdfunding more known in the Norwegian society. The project will focus on solar PV systems and biochar as two types of climate mitigation technologies that have high potential to reduce climate emissions from agriculture. COOCLROWD 2.0 will invite 2-4 farmers interested in solar PV and biochar to present their climate crowdfunding campaigns online for Norwegian backers. The campaigns will be presented on a recently launched crowdfunding platform Drivkraft, which focuses on locally produced, sustainable food. The researchers will then conduct interviews with the farmers to get insights on their perceptions of the crowdfunding process. In addition, they will conduct interviews with a sample of backers to discuss their motivations for crowdfunding these campaigns. As a result, the project will provide a report with further recommendations for commercialization of COOLCROWD concept.

Publications from Cristin

No publications found

Funding scheme:

FORNY20-FORNY2020

2.2BILL. NOKtotal funding in the programme period 776PROJECTShave received funding in the programme period 5SOURCEShave financed the programme

Funding Sources

Nærings- og fiskeridepartementet Kunnskapsdepartementet Kunnskapsdepartementet – sektorovergripende Ukjent Nærings- og handelsdepartementet

Thematic Areas and Topics

Digitalisering og bruk av IKT Bransjer og næringer IKT-næringen LTP2 Uttesting og kommersialisering av FoU LTP2 IKT og digital transformasjon LTP2 Muliggjørende og industrielle teknologier Bransjer og næringer Politikk- og forvaltningsområder Næring og handel Digitalisering og bruk av IKT Privat sektor Politikk- og forvaltningsområder Bransjer og næringer Miljø - Næringsområde Bioteknologi Landbruksbioteknologi LTP2 Et kunnskapsintensivt næringsliv i hele landet Portefølje Naturvitenskap og teknologi Politikk- og forvaltningsområder Skog, landbruk og mat Portefølje Industri og tjenestenæringer Portefølje Muliggjørende teknologier Landbruk Landbruk Fôr og ernæring Utviklingsarbeid Portefølje Livsvitenskap LTP2 Styrket konkurransekraft og innovasjonsevne LTP2 Nano-, bioteknologi og teknologikonvergens Bioteknologi Kommersialisering Bransjer og næringer Landbruk Anvendt forskning Politikk- og forvaltningsområder Miljø, klima og naturforvaltning Portefølje Landbasert mat, miljø og bioressurser Verifisering, pilotering, demonstrasjon (ny fra 2014)

FORNY20-FORNY2020

KVAL: COOLCROWD 2.0 - Testing of a local crowdfunding concept for financing climate mitigation measures in Norwegian agriculture

Alternative title: COOLCROWD 2.0: Utprøving av et konsept for lokal folkefinansiering av klimatiltak i norsk landbruk

Awarded: NOK 0.50 mill.

Popular Science Description

Publications from Cristin

Making agricultural climate mitigation measures more affordable through a local crowdfunding programme

Consumer Engagement in Sustainable Initiatives through Crowdfunding

Designing a sustainable business model concept for crowdfunding of climate mitigation measures in agriculture

Funding scheme:

FORNY20-FORNY2020

Funding Sources

Thematic Areas and Topics