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BIA-Brukerstyrt innovasjonsarena

AltGreen - Triggering green decision-making

Alternative title: AltGreen - Triggere for bærekraftige kjøpsbeslutninger

Awarded: NOK 16.0 mill.

Global warming poses a significant threat worldwide, and Norway, with its high CO2 emissions, is no exception. The average Norwegian's carbon footprint is 45% higher than the European average, and the country has only managed a 1% reduction in emissions since 1990, compared to the EU's 23%. This situation highlights a crucial need for change, especially in households, which are responsible for over 60% of greenhouse gas emissions. Norwegians, particularly the younger generation, are keen to adopt a more sustainable lifestyle, but face challenges such as lack of awareness about green products/services and the perception that sustainable choices are unrewarding or expensive. Our project aims to address these challenges by leveraging data to promote sustainable living. We plan to develop a personal sustainability buying score for consumers and companies, based on their transaction history. This will be complemented by AI-driven user profiles, integrating various data types like PSD2 data, line item data, user data, and app usage data. Additionally, we'll create algorithms to predict which features can increase sustainable behavior, thereby improving the environmental impact of individuals and businesses. This initiative is expected to empower individuals to make more informed decisions and motivate companies to adopt greener practices. It represents a crucial step towards fostering a culture of sustainability in Norway, contributing to a greener future.

The dire consequences of global warming are looming on the horizon and quick steps need to be taken not only by large companies and governments but also by individuals who provide the demand for certain unsustainable products (e.g., meat, avocados, etc.) and services (e.g., flights, cars, etc.). The entire world is facing a threatening climate crisis and Norway is also partially to blame. Before the COVID-19 pandemic, in comparison to the average European citizen, the average Norwegian emitted 45% more CO2. And while the EU cut its emissions by 23% since 1990, Norway’s emission cuts were a meagre 1%. There is ample room for improvement and there are many avenues of change for Norway. Household decisions account for a whopping 60%+ of greenhouse gas emissions. Switching to a greener diet, greener transport choices, sustainable products, waste reduction, choosing local over international, etc. are all methods within everyone’s reach to change their behaviour. However, while 80% of Norwegians (especially younger generations) would like to live a more sustainable lifestyle, encouraging behavioural changes can be difficult, there is a lack of awareness of green products/services, and sustainable choices can be perceived as unrewarding and/or expensive. In this project we seek to understanding how user profiles (based on PSD2 data, line item data, user data, and app usage data) and Fauna features influence green behaviour. We will research and develop - A personal sustainability buying score for both all consumers and companies based on their transaction history - AI that combines various data to create detailed user profiles - Algorithms that predict which features will lead to increased sustainable behaviour and thus increase a user’s green score

Funding scheme:

BIA-Brukerstyrt innovasjonsarena