0 antall prosjekter

REISEPOL-Reiselivspolitikk

Effekter av storskala reisemåls- og attraksjonsutvikling på natur, kultur og lokalsamfunn - i sårbare fjell- og fjordregioner.

All naturbasert rekreasjon, både i en 1) «myk form» (turgåing, løping, terrengsykling), og i en 2) «hard form» (alpint, motorsport og golf), kan skape negative fotavtrykk i det lokale natur- og kulturmiljøet. Ulike fotavtrykk har ulik bærevner, og omfatt er effekter på klima (CO2-footprints), lo...

Tildelt: kr 0,30 mill.

Prosjektperiode: 2012-2012

Sted: Vestland

BIONÆR-Bionæringsprogram

Eco-values as product quality attributes in manufacturing of agricultural food ingredients

Worldwide, a growing demand for green, healthy and ethically produced (i.e. eco-branded) food products is evident. Therefore, it is anticipated that eco-branded food products represent a substantial market opportunity. To accommodate to these market chang es, competition in international food mar...

Tildelt: kr 16,2 mill.

Prosjektperiode: 2011-2016

Sted: Vestland

NATURNAER-Natur og næring

Umbrella branding of regional product concepts: Marketing and inter-organizational challenges in implementation of the Fjord Norway Brand

Branding has been recognized as the management philosophy and the critical agenda for the Executive Board in most industries worldwide (de Chernatony, 2001). However, the knowledge and use of the branding strategic option is to some extent limited in many Norwegian industries (MMI, 2001), and pa...

Tildelt: kr 5,7 mill.

Prosjektperiode: 2006-2011

Sted: Vestland

MATPROG-Matprogrammet: Norsk mat fra sjø og land

Brand origin strategies as development of "added values" to seafood and farmed food in national and international marketing.

The aim of this project is to develop a framework to analyze and understand challenges and opportunities associated with branding of Norwegian farmed food products. More specifically, the post.doc candicate want to look at how practitioners can apply orig in associations as core values of umbrell...

Tildelt: kr 1,3 mill.

Prosjektperiode: 2004-2007

Sted: Vestland