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BIA-Brukerstyrt innovasjonsarena

TERRELLA - International services for global markets

Tildelt: kr 10,1 mill.

Nytt sammendrag pr nov. 07 Terrella will enable international service performance in order for companies to obtain higher value creation and incremental innovation. Terrella is an action research project where the main development arena is in the partner organisations (Nemko, Det Norske Veritas Energy and others). The companies have challenges regarding high quality of services globally and obtaining common processes and strategies worldwide. Terrella starts from what the companies do and identify charact eristics of various international service types with their underlying effective and efficient organisational forms and human resource management policies. International service performance has the characteristic that they are performed at different places , while being perceived as one delivery by a customer. Multinational micro level and enterprise strategies research has received little research attention in the international management research area. Our aim is to contribute with such research by outlin ing characteristics of various types of international services, and explore and identify other types of international knowledge intensive services. Earlier research shows that companies are over emphasising measurement aspects linked to the service delive ry on behalf of incremental innovation and development, and service quality (understood from the customers). Terrella will emphasise how to achieve service quality and higher customer satisfaction. Two complementary commercialisation partners will dissemi nate results; daVinci with strength on methods related to organisational and process improvements and Computas with strength on ICT improvement potentials. With a clear ambition to deliver results that will enable companies to identify which organisationa l forms are most apt to the services they provide, top and middle-management will be able to reinforce good patterns, alter service strategies or create synergies in development, delivery and quality of the company's services worldwide.

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BIA-Brukerstyrt innovasjonsarena