NRK has been invited to join the Norwegian/American Antarctic traverse the first 2-3 weeks after the departure from Troll. In this invitation, NRK see a unique possibility to make a breathtaking series in NRKs weekly science show, and to draw at tention to the importance of climate and polar research, by broadcasting and publishing live reports from the traverse.
In this project NRK will follow the whole process of the traverse. We will produce a series of television stories, and publish video, audio and written reports on a special Internet portal on www.nrk.no.
We intend to reach out to different kinds of audiences.
Trough the Internet we aim at younger audiences and schools.
The series of television stories, featuring the expedition, will be broadcast prime time on NRK, en a science show calles "Schrodingers Katt". Polar history, the people and the activity taking place on the way to the South Pole, will tell the story of important work done under extreme conditions.
There will also be possibilities to report live on the radio from the Antarctic traverse. This will contribute to increase the awareness of the expedition, the challenges we face and help direct our audience to the television-documentary, and the Internet site.