exchange student at the BI Handelshøyskolen in Oslo

As part of my master program at the Mannheim University, I plan on studying one semester at the BI Handelshøyskolen in Oslo, which is especially suited for spending my semester abroad because its marketing faculty has a broad offering of marketing courses on a demanding master level. This is highly relevant for me, as it gives me the opportunity to study in Norway on the same level as I do in Germany. I will be able to enhance my marketing knowledge, but at the same time learn aspects that go beyond the c ourses offered in Mannheim. Within its Strategic Marketing Management Master the BI Handelshøyskolen offers a wide range of challenging and interesting courses that I plan to attend during my semester in Oslo, such as Customer Relationship Management, Str ategic Marketing, New Product Development and Service Innovation, and Understanding the Consumer. After my graduation I hope to pursue a career in an international company in the area of marketing. This business area is particularly characterized by the understanding of different cultural aspects; those factors have to be considered in brand management and communication activities. In order to be prepared the best possible way for my future career path, I think that a semester in Norway would be a good foundation, since I would be able to get to know another culture and country, but also see how theoretical aspects can change when seen from a different nation's view. The semester in Norway will be the first time that I will not be studying and living i n an English-speaking country, but this will provide me with the opportunity to learn Norwegian and it will be an enriching experience because the education system and culture are different compared to the ones I have experienced so far. During my stay in Norway, I will also be able to show what the German culture is like and thereby also learn a lot about my own culture and discover how people from other nations view it.