For some years now we have experienced a period of crisis in Europe, known as the Eurozone Crisis. In this period of instability, it is of the utmost importance to promote cohesion among EU member states and generate new market and business solutions. In our business idea, immaterial cultural heritage takes on special importance, and which will serve not only as an element of cohesion due to its "near" or sensorial character but also as a unique tourist product, such as the fiestas of ?Los patios de Córdoba? or ?The Fallas of Valencia?. As specified by UNESCO, intangible cultural heritage includes living traditions and expressions inherited from our ancestors and transmitted to our descendants, such as oral traditions, performing arts, social customs, rituals, festive acts, knowledge and practices relating to nature and the universe, and knowledge and techniques linked to traditional crafts.
These old traditions and knowledge regarding them are getting lost between the generations, as very little is in a form that is easy available for the public in general, and especially not very adapted for a young audience.
In this project we propose to capture unique moments that, in many cases, have a need of urgent safeguard and turn them into a tourism service.