Domino Phase 2 Project

The overall vision of the project is to prototype, pilot and commercialise Domino, the first electricity-generating photovoltaic roof. The aim is to become the new standard technology in the residential photovoltaic industry - they are visually indistinguishable from the original tiles and fit elegantly into customers’ roof. Problem to address: Buildings are responsible for approximately 40% of energy consumption and 36% of CO2 emissions in the EU. Moreover, the EU has set a target for all new buildings to be nearly zero-energy by 2020. While there has been a continuous improvement in the conversion efficiency in photovoltaic systems, also known as solar cells, other factors such as installation, customisation and aesthetics have been neglected. Therefore, many homeowners have not installed a solar power system, despite the positive economics and utility bill savings because they think traditional solar panels are ugly as an add-on to a traditional roof. Furthermore, purchasing and installing solar panel modules on a house is still expensive and requires experienced people, e.g. a 3Kw/h solar panel size would cost around EUR 11,000-EUR 13,000. The aim of the project is to move our current prototype technology to full commercialisation onto the global markets. Our technology has a major market potential compared to current state-of-the-art technology. To increase our commercial success and impact, we have created a Strategic Business Plan as a detailed roadmap, describing all necessary activities we need to undertake to ensure a successful market introduction. Now we seek to develop our Commercialisation Plan, which will form an important part of the final Business Innovation Plan, to be created in this Phase 2 project.