The overall vision of the CropRouter project is to prototype, pilot and commercialise a revolutionary cloud-based crop management software that process dynamic data inputs through a blend of agent-based modelling and predictive analytics. It goes beyond, considering out-of-sample events and improving its automatic validation of data inputs and outputs progressively using machine learning. CropRouter will be the most powerful farm management software in the market and the only technology capable to update and adapt high precision recommendations in real-time using a simple mobile application.
The aim of the envisaged project is to move our current prototype technology to full commercialisation onto the global markets. The CropRouter technology has a major market potential compared to current state-of-the-art technology. To increase our commercial success and impact, we have created a Strategic Business Plan (SBP) as a detailed roadmap, describing all necessary activities we need to undertake to ensure a successful market introduction. Now we seek to develop our Commercialisation Plan (CP), which will form an important part of the final Business Innovation Plan (BIP), to be created in this Phase 2 project. As the envisaged Phase 2 project builds upon a validated prototype technology, the majority of our efforts will be focused on piloting and commercialisation activities.