Consumers in a sustainable food supply chain: understanding barriers and facilitators for acceptance of visually suboptimal foods

A lot of food gets wasted that is still fine to eat, but doesn't look perfect: it may have an odd shape, unattractive colour, breaks or dents, or with a best-before date that is close by or even past. These "suboptimal foods" may account for a large share of food waste: around 25% of foods that a...