USA - bilateral cooperation: Designing human-centered innovation and creative product/service architecture in entrepreneurial enterprises

This US bilateral cooperation will lead to new and long term institutional/scientific research collaboration between USA and Norway. The bilateral cooperation aims at establishing a research project that focuses on extending business and technological in novating with a broader basis including human-centered research and novel designing approaches that can enable innovations and innovation methods across industries. It will involve senior scholars of technology and design planning as well as business org anization, management, and design/innovation process research. It will include increased research mobility between researchers at the Norwegian School of Management BI and researchers at Illinois Institute of Technology/Institute of Design. It will explo re and is, in itself, representing a new way of collaborating in creative and cross-disciplinary research focused on joint search for generative design innovating technologies combined with entrepreneurial business frameworks. The initiative includes sen ior researchers and can enroll a varied group of additional researchers including PhD-students linked to the two innovation-oriented institutions.The bilateral cooperation will explore and foster further collaborative links with the rapidly growing North- American and international collaborative endevours in the crossdisciplinary fields of designing human-centered innovation and creative product/service architecture. The main US research partner is Institute of Design, Illinois Institute of Technology. Thi s bilateral US/Norwegian cooperation will also exploit the good networks and links in several hot high-tech/high-touch spots in USA (Palo Alto/Bay area, Boston, Chicago, New York etc) and affiliated links to talented specialists internationally (Asia and Nordic region).