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FORNY20-FORNY2020

Softbeam: Faster and better ultrasound imaging

Alternative title: Softbeam: Raskere og bedre ultralydavbildning

Awarded: NOK 0.50 mill.

In medical ultrasound devices, the image quality is of the utmost importance for the clinicians to interpret the images correctly. In recent years, there has been a huge growth in the portable and handheld ultrasound device market, disrupting and redefining the ultrasound product landscape and giving way to a wide range of new ultrasound-devices. For portable and handheld devices, users are typically looking for the highest quality they can get at the lowest cost. The SoftBeam technology is a software solution for improved image quality in both the high-end, established ultrasound market as well as this new emerging market. The global market for medical ultrasound equipment grew to $6.6 billion in 2017. The market for handheld ultrasound probes made for general practitioners has an expected growth rate (2017-2023) of 18%. The ongoing ultrasound market disruption is opening up the market and creating fantastic opportunities for start-up companies. The objectives within this project is to develop a go-to-market strategy for the SoftBeam technology and build the foundation for a new company that can take a strong position under these new market conditions.

Funding scheme:

FORNY20-FORNY2020