Consumers' Contribution to Environmental Protection: The Structure of Environmental Behaviours and Attitudes

The project will investigate the structure of environmental behaviours and their relations with attitudes. Further, it will study how consumers perceive their own 'total environmental behaviour' compared to others' environmental behaviour. We expect to find clusters of environmental behaviours and we will test alternative models of how environmental behaviour is clustered both among consumers in general and within subsamples. We use a questionnaire to collect data and we will develop two versions of t his questionnaire -- one in Norwegian and one in German. We then conduct surveys both in Norway and in Germany in order to do cross-cultural comparisons of consumers' environmental attitudes and behaviours.