RAd (Responsible Advertisement) - Application for SME Instrument Phase 1

This project aims to secure initial funding for developing RAd, a product idea that combines Corporate Social Responsibility with Advertisement, by allowing us to learn about, apply, and successfully see granted approval by the new Horizon 2020 dedicated SME instrument. The RAd product idea was born within Mediarena's "Create new models for digital advertisement" national media hackathon. The idea was the winner for Bergen and got significant praise and interest from the national jury, composed of repres entatives from TV2, Bergens Tidende and MediArena. "This is a very exciting way of thinking about social responsibility, both for advertisers and media players. It will link local actors closer to the media and will be unique compared to the competition a broad", said the jury's statement. More information about RAd and the hackathon can be found here: http://mediarena.no/positiv-mbl-respons-til-hackathon-vinneren/ With this project, we will learn about the new SME Instrument, study in detail its requirem ents, look for advice from the competent entities and national representatives, learn about the application process and success criteria, and write an application for the RAd project accordingly.