FriendUP Phase 2

The overall objective of the FriendUP project is to upscale, pilot and commercialise a disruptive cloud platform providing a development tool for software companies of all sizes to easily migrate their applications to the cloud. FriendUP core is a meta-OS specially designed for the cloud integrating Windows, Apple and Linux operating systems with our innovative Liquid Software Kernel - enabling a new paradigm of functionality in a traditional but modern, responsive desktop environment. The aim of the envisaged project is to move our current prototype technology to full commercialisation onto the global markets. The FriendUP technology has a major market potential compared to current state-of-the-art technology. To increase our commercial success and impact, we have created a Strategic Business Plan (SBP) as a detailed roadmap, describing all necessary activities we need to undertake to ensure a successful market introduction. Now we seek to develop our Commercialisation Plan (CP), which will form an important part of the final Business Innovation Plan (BIP), to be created in this Phase 2 project. As the envisaged Phase 2 project builds upon a validated prototype technology, the majority of our efforts will be focused on Commercialisation Innovation Activities (CIAs). In order to successfully implement our Phase 2 project and subsequently execute our BIP and CP, we have outlined six Commercialisation Objectives (Cos) to be achieved through our Phase 2 project. Each objective will be achieved through the execution of a set of specifically defined CIAs focusing on market maturation, which allowing us to enter the world market and secure our position through both a global market presence as well as important IPR ownership.