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WAY - Breakthrough AI-powered traffic education

Tildelt: kr 74 999

The overall vision of WAY’S Accelerator project is to prototype, pilot and commercialise our novel and disruptive AI-based traffic training software and a full-scale traffic simulator. Our ground-breaking solution comprises: 1) AI-based feedback to each student's level of competence incl. analysis of how students perform and tailored feedback during and after each driving lesson. 2) Full-scale driving simulator based on a normal car mounted on a motion platform surrounded by a 360° display, within an immersive and realistic virtual learning environment built in Unity. Our solution challenges students on every kind of traffic situation – be it weather, urban/non-urban environment, congestion, or crowds- based (e.g., emergency vehicles, animals on the road). It provides the most thorough and effective risk assessment learning experience geared for improving road safety. 3) Web & App for payments and follow-up provide effective learning while providing the driving schools improved business planning (lower operational cost) and higher student throughput. WAY’s technology has a major market potential compared to current state-of-the-art technologies. To increase our commercial success and impact, we have created a Strategic Business Plan, as a detailed roadmap, describing all necessary activities we need to undertake to ensure a successful market introduction. Now, we seek to develop our Commercialisation Plan (CP), which will form an important part of the final Business Innovation Plan (BIP), to be created in this Accelerator project. As the envisaged Accelerator project builds upon a validated prototype technology, most of our efforts will be focused on piloting and commercialisation activities.